What is the primary goal of Industrial/Organizational Psychology?

The primary goal of Industrial/Organizational Psychology is focused on increasing productivity while also uplifting the well-being of employees. This field of psychology applies research and principles of psychology in the workplace to improve organizational behavior and enhance employee satisfaction and performance. By understanding human behavior in a work context, I/O psychologists aim to foster a productive work environment that also considers the psychological health of employees.

This dual focus on productivity and well-being creates a more efficient workforce and promotes a positive organizational culture, leading to better job satisfaction, reduced turnover, and improved overall performance. Thus, the essence of I/O psychology is to create a harmonious balance between achieving organizational goals and ensuring that employees feel valued and supported.